Conclusions

This book was very useful in both the social media context and the face to face context. I learned some very valuable information about what makes people share things. As I mentioned previously, relying primarily on word of mouth for advertising, this book was a perfect read for the business I work for, because as we discussed in this class, social media is not independent of the overall business strategy, it is just a tool. Word of mouth can be very hard to control or measure, but now I feel that I have some more concrete tools to apply when working on all aspects of the business.